VP, Data Acquisition

Company: Rokt group
Location: New York
Posted on: June 2, 2025

Job Description:

mParticle by Rokt is widely recognized as one of the leading customer data platforms, serving hundreds of global brands and helping them turn data to insights and insights to action. Built on top of end-to-end streaming architecture, we are committed to empowering businesses to deliver personalized and engaging experiences to their customers across all screens and devices. We believe that the opportunity to help teams activate insights from their customer data to deliver more relevant and adaptive experiences is more important than ever. In January 2025 mParticle merged with Rokt and became mParticle by Rokt. Together, our AI and ML-powered Rokt Brain and ecommerce Rokt Network will power more than 6.5 billion transactions, connecting 400 million customers across the world's leading companies.We are Rokt, a hyper-growth ecommerce leader. Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most. Rokt's AI Brain and ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies.We are a team of builders helping smart businesses find innovative ways to meet customer needs and generate incremental revenue. Leading companies drive 10-50% of additional revenue-and often all their profits-from the extra products or services they sell. This economic edge unleashes a world of possibilities for growth and innovation.At Rokt, we practice transparency in career paths and compensation. At Rokt, we believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability. Rokt'stars constantly strive to raise the bar, pushing the envelope of what is possible.We are looking for a VP, Data AcquisitionTarget total compensation ranges from $355,000 - $500,000, including a fixed annual salary of $245,000 - $290,000, an employee equity plan grant, and world-class benefits.Equity grants are issued in good faith and are subject to company policies, board approval, and individual eligibility.As the VP, Data Acquisition at Rokt, you'll lead initiatives to ingest and activate high-quality data sources that strengthen the Rokt Brain and Rokt Network. You will own the strategy, execution, and partner relationships needed to strategically acquire and integrate third-party data into Rokt's AI-powered ecosystem, helping to strengthen our foundation in Identity, improve targeting and relevance precision, boost attribution, and drive measurable commercial outcomes.This role requires both strategic thinking and hands-on execution. You'll collaborate cross-functionally with Product, Engineering, Data Science, Commercial, and Legal stakeholders to scale our data acquisition programs globally, in line with privacy standards and business needs.About the role:

• Design and own the data acquisition strategy, including partnerships, negotiation, analysis frameworks, and performance monitoring.
• Work in tandem with Data Science and Analytics to create and own repeatable frameworks for evaluating external data providers in terms of their contribution to Rokt's data strategy, and against our existing investments.
• Lead complex negotiations and partnerships with third-party data vendors, ensuring commercial, legal, and technical alignment.
• Ensure cross-functional alignment to support implementation of new data sources with Engineering, Analytics, and Product.
• Continuously optimize data inputs, balancing cost, performance, and AI model value-add.
• Act as the internal SME on third-party data, with broad visibility into the data landscape across domestic, international and B2B markets, while staying abreast of industry shifts (e.g. signal loss, deprecation of cookies, changes in regulations).
• Optimize data performance to drive the flywheel that sits at the center of the Rokt brain with performance measured against Rokt's strategic objectives.
• Utilize AI to run faster and leaner across all aspects of Rokt's data strategy and acquisition motions.About you:
  • 8+ years in data acquisition, partnerships, data strategy, or a related field at a data-rich or adtech company.
  • Proven experience managing data strategy for large-scale systems, ideally with AI/ML use cases.
  • Strong track record of successful negotiations against data vendors.
  • Deep knowledge of data vendors, analysis frameworks and analytics, enrichment techniques, and ID resolution tools.
  • Strong commercial and technical acumen-you can evaluate a data source from both a business and engineering lens.
  • Financial acumen - you will own a budget and are accountable to maximizing return on investment.
  • Exceptional cross-functional collaboration and stakeholder management skills.
  • Deep familiarity with data privacy laws and governance frameworks (e.g., GDPR, CCPA).
  • Entrepreneurial mindset-comfortable in ambiguity, proactive, and impact-oriented.
  • Management experience - overtime, you may own an organization and should be prepared to step up as a leader.About Rokt'stars:As a mission-driven, hyper-growth community of curious explorers, our ambition is to unlock real-time relevancy in ecommerce and beyond. Our bias for action means we are not afraid to quickly venture into uncharted territories, take risks, or challenge the status quo; in doing so we either win or learn. We work together as one aligned team never letting egos get in the way of brilliant ideas. We value diversity, transparency, and smart humble people who enjoy building a disruptive business together. We pride ourselves on being a force for good as we make the world better.About the Benefits:We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it:
    • Accelerate your career. We offer roadmaps to leadership and an annual training allowance.
    • Become a shareholder. Every Rokt'star gets equity in the company.
    • Enjoy catered lunch every day and healthy snacks in the office.
    • Access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and great health benefits for you and your dependents.
    • Dog-friendly office.
    • Extra leave (bonus annual leave, sabbatical leave etc.).
    • Work with the greatest talent in town.
    • See the world! We have offices in New York, Seattle, Sydney, Tokyo and London.We believe we're better together. We love spending time together and are in the office most days (teams are in the office 4 days per week). We also get that you need to balance your life and your commitments so you have the flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.We at Rokt choose to create a company that is as diverse and inclusive as the world we live in by attracting, growing & keeping the best talent. Equal employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.If this sounds like a role you'd enjoy, apply here, and you'll hear from our recruiting team.
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Keywords: Rokt group, West Haven , VP, Data Acquisition, Executive , New York, Connecticut