VP, Global Programmatic Product and Partnerships

Company: Active International
Location: New York
Posted on: May 18, 2025

Job Description:

OverviewNote: This position is Hybrid to NYCAMS seeks a VP, Global Programmatic Product & Partnerships to lead the development and evolution of our programmatic product strategy and overall services offered for clients. This individual will drive innovation in the programmatic landscape, working closely with DSPs, SSPs, data providers, and emerging ad technologies. As a key leader, the VP will collaborate with our direct programmatic team, information solutions team, and media teams to develop cutting-edge solutions for our clients.ResponsibilitiesGlobal Programmatic Product Leadership

• Define and evolve the programmatic product roadmap, ensuring alignment with client needs and industry trends.
• Drive thought leadership on the future of programmatic advertising, identifying opportunities for differentiation and competitive advantage.
• Lead innovation in areas such as AI-driven bidding, retail media, CTV, identity solutions, and first-party data activation.
• Oversee integration and optimization of DSPs, SSPs, and data partners within our programmatic stack.
• Drive incremental growth within our current PMP product offeringStrategic Partnerships & Industry Innovation
  • Develop and maintain strong relationships with DSPs, SSPs, data providers, and technology partners.
  • Negotiate contracts and commercial agreements that drive value for the organization and our clients.
  • Represent the organization in industry forums, conferences, and client engagements as a programmatic thought leader.
  • Stay ahead of regulatory and privacy changes, advising clients and internal teams on strategic implications.
  • Support international offices with strategically building programmatic partnerships that specific to certain markets.Commercial/Account Strategy, Growth & Performance
    • Develop and implement revenue strategies, per market, across client accounts and agency partnerships.
    • Maximize monetization opportunities through innovative pricing models, market/customer segmentation, and value-based selling.
      • Partner with the new business team to effectively integrate programmatic solutions into pitches and proposals.
      • Collaborate with account management teams to ensure clients receive cutting-edge programmatic solutions that drive business outcomes.
      • Work closely with our direct programmatic team to enhance campaign performance through technology and product improvements.
      • Provide regular mentorship and guidance to internal teams on best practices and new advancements in programmatic media.Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.The salary range for this role is $160,000 - $200,000. The successful candidate's salary will depend on the actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate's skill set, level of experience, and qualifications. AMS offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.Qualifications
        • Minimum requirement of 10+ years of experience in programmatic advertising, with deep expertise in both DSPs and SSPs.
        • Proven track record of driving innovation in programmatic product development and media buying required.
        • Strong relationships with key programmatic partners (Google DV360, The Trade Desk, Amazon, Viant, Nexxan, Xandr, Magnite, PubMatic, etc.) a must-have.
        • Expertise in identity solutions, privacy-first advertising, and emerging addressability strategies required.
        • Must have strong analytical and problem-solving skills, with the ability to translate technical capabilities into business solutions.
        • Proven ability to grow programmatic services and products to generate incremental revenue for pre-existing and new business opportunities required.
        • Exceptional communication and presentation skills, with experience engaging C-suite stakeholders and clients a must-have.
        • A passion for digital media, data-driven advertising, and staying ahead of industry trends is essential.TravelThis position requires regularly-scheduled travel up to 10% of the time inclusive of some international travel.
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Keywords: Active International, West Haven , VP, Global Programmatic Product and Partnerships, Executive , New York, Connecticut